P4 Lead - Digital & Growth Marketing

About the Team:

The Marketing Team at PayU is a dynamic and innovative group dedicated to driving the company’s growth and establishing its identity as a leader in the payments and fintech space. The team plays a crucial role in creating impactful strategies and campaigns that resonate with customers, partners, and stakeholders. From crafting compelling brand narratives to executing data-driven digital marketing initiatives, the team ensures PayU remains at the forefront of industry trends.

About the Role:

·       Design and implement social media strategy to align with business goals

·       Create content (visual and verbal) catering to different platforms

·       Analytics and reporting and deriving actionable inferences

·       Monitor, optimize and grow traffic metrics and community growth and engagement

·       Support internal teams to align with the overall marketing strategy

·       Create and execute social media campaigns and supporting properties for brand campaigns

·       Should have experience in and understand influencer marketing

·       Stay up-to-date with current technologies and trends in social media, design tools, and applications

·       Experience in digital marketing – capable of writing and creating impactful and relevant digital ads.

·       Manage relationships with creative agencies, partners and vendors

Responsibilities:

        Stellar social copywriting skills – short form and long form

·       Understanding of running media hands on

·       Fluency with core social media platforms with an understanding of the latest social media trends and strategies

·       Ability to use analytics tools that track the success of campaigns and efforts and make recommendations based on quantitative analysis

·       Eagerness to engage and build communities

·       Strategic and analytical skills, with the ability to spot trends on the fly and leverage insights to draw sound recommendations

·       Vital planning, project execution, and analytical competencies

·       Strong organizational skills and can effectively manage multiple projects simultaneously

·       Capacity to thrive in a fast-paced, agile environment with a keen ability to re-prioritize consistently

·       Self-motivated, driven and willing to grow and learn

Requirements:

• Graduation – Any
• 5 to 8 years of relevant work experience
• Masters – preferred in communication/marketing but not mandatory

What we offer?

• A positive, get-things-done workplace
• A dynamic, constantly evolving space (change is par for the course – important you are comfortable with this)
• An inclusive environment that ensures we listen to a diverse range of voices when making decisions.
• Ability to learn cutting edge concepts and innovation in an agile start-up environment with a global scale
• Access to 5000+ training courses accessible anytime/anywhere to support your growth and development (Corporate with top learning partners like Harvard, Coursera, Udacity)

About us:

At PayU, we are a global fintech investor and our vision is to build a world without financial borders where everyone can prosper. We give people in high growth markets the financial services and products they need to thrive. Our expertise in 18+ high-growth markets enables us to extend the reach of financial services. This drives everything we do, from investing in technology entrepreneurs to offering credit to underserved individuals, to helping merchants buy, sell, and operate online. Being part of Prosus, one of the largest technology investors in the world, gives us the presence and expertise to make a real impact. Find out more at www.payu.com

Our Commitment to Building A Diverse and Inclusive Workforce

As a global and multi-cultural organization with varied ethnicities thriving across locations, we realize that our responsibility towards fulfilling the D&I commitment is huge. Therefore, we continuously strive to create a diverse, inclusive, and safe environment, for all our people, communities, and customers. Our leaders are committed to create an inclusive work culture which enables transparency, flexibility, and unbiased attention to every PayUneer so they can succeed, irrespective of gender, color, or personal faith. An environment where every person feels they belong, that they are listened to, and where they are empowered to speak up. At PayU we have zero tolerance towards any form of prejudice whether a specific race, ethnicity, or of persons with disabilities, or the LGBTQ communities.