P3- Assistant Manager- Growth Marketing

About the Team 

PayU Finance is the credit and lending arm of the PayU brand (a wholly-owned subsidiary of the Prosus group, previously Naspers group) headquartered in Amsterdam, Netherlands. PayU Finance India has disbursed about 20 billion loans to date by volume and has disbursed more than $280 million in consumer credit. PayU Finance provides consumers with easy access to affordable short-term loans up to INR 5 lacs that can be availed in the form of personal loans, point of sale EMI, and express loans. 

PayU Finance operates under two brands - LazyPay and PaySense, with a focus on Buy Now Pay Later and personal loan products. 

About the Role:  

CRM Assistant Manager 

• Plan and execute all marketing campaigns across existing channels. 

• Increase campaign reach by building process efficiencies, unlocking new reach mediums, and developing a deep understanding of tools to be used. 

• Research new channels, build business cases, and execute campaigns to increase conversions. 

• Review campaign performance, identify opportunity areas, and run campaigns to drive incremental value. 

• Maintain TAT, accuracy, and increase campaign efficiency. 

Requirements: 

• 2-3 years of experience in growth marketing and campaign execution. 

• Strong work ethic and ownership to drive success metrics and growth for the assigned brand. 

• Understanding of the Indian marketing landscape (i.e., channels, tools, vendors, costs, best practices, etc.). 

• CRM experience at a B2C fintech product start-up (BNPL, Cards, Loans) preferred. 

What we offer? 

• A positive, get-things-done workplace 

• A dynamic, constantly evolving space (change is par for the course – important you are comfortable with this). 

• An inclusive environment that ensures we listen to a diverse range of voices when making decisions. 

• Ability to learn cutting edge concepts and innovation in an agile start-up environment with a global scale. 

• Access to 5000+ training courses accessible anytime/anywhere to support your growth and development (Corporate with top learning partners like Harvard, Coursera, Udacity). 

About us:  

PayU specializes in credit products and services for emerging markets across the globe. Headquartered in Mumbai, PayU Credit India has disbursed about 20 billion loans to date by volume and has disbursed more than $280 million in consumer credit. PayU Credit provides consumers with easy access to affordable short-term loans up to INR 5 lacs that can be availed in the form of personal loans, point of sale EMI and express loans. Lead by Prashanth Ranganathan, the company has been focusing on providing innovative solutions that make access to credit convenient as well as quick. PayU India entered the alternate lending business in 2017 with LazyPay, its buy-now-pay-later offering to provide consumers with convenient checkout options. It emerged as one of the most popular payment methods across 300+ renowned merchants in its network like Swiggy, Zomato, Samsung, Dunzo, GoAir, amongst others. Recently the company launched ‘LazyPay Credit Shield’ an end to end digital lending features that help its users to be mindful of their financial health and credit score and automates the entire process of disbursal. Riding on the success of the offering in 2018, PayU received RBI’s approval to operate as an NBFC in 2018. PayU acquired a stake in PaySense in January 2020 to accelerate its vision for credit in India and leverage AI & ML to build a full-stack digital lending platform in India. PayU in its next phase of growth is developing a full regional fintech ecosystem providing multiple digital financial services in one integrated experience 

Our Commitment to Building A Diverse and Inclusive Workforce