P4 Lead- Social Media & AI Projects

Role: Social Media & AI Lead- Marketing KPI – Social media strategy, planning, execution and analysis Location: Mumbai/ Gurgaon Joining: Immediate Type: Full time About the team: PayU Finance is the credit and lending arm of the PayU brand (a wholly-owned subsidiary of the Prosus group, previously Naspers group) headquartered in Amsterdam, Netherlands. PayU Finance India has disbursed about 20 billion loans to date by volume and has disbursed more than $280 million in consumer credit. PayU Finance provides consumers with easy access to affordable short-term loans up to INR 5 lacs that can be availed in the form of personal loans, point of sale EMI, and express loans. PayU Finance operates under two brands - LazyPay and PaySense, with a focus on Buy Now Pay Later and personal loan products. Excited yet? Continue reading to find out more about the role: About the Role: Strategic Leadership & Vision • Channel Strategy Development: Design and execute comprehensive, data-driven social media strategies that align with overall business objectives and drive measurable growth • Innovation Leadership: Pioneer new approaches, platforms, and technologies to maintain competitive advantage and industry leadership • Brand Voice & Positioning: Define and evolve brand voice, messaging framework, and content positioning across all social media touchpoints • Growth Strategy: Develop and implement scalable frameworks for sustainable long-term growth across all critical social media handles • Scaling AI: Leveraging AI tools to scale content, analytics and growth strategy for social media • Building a team: Recruit, train and grow a process and outcome driven social media team Content Calendar & Scheduling • Editorial Calendar Management: Create and maintain comprehensive content calendars with strategic posting schedules • Cross-Platform Coordination: Ensure consistent messaging and branding across all social media platforms • Campaign Planning: Develop and execute social media campaigns aligned with business objectives and marketing goals • UGC Collaboration: Identify and coordinate with micro/nano-influencers and brand advocates to expand reach Required Attitude & Mindset Ownership & Leadership • High Ownership: Take complete responsibility for social media performance and outcomes • Channel Leadership: Drive the vision and direction for all social media activities with minimal supervision • Results-Oriented: Focus on measurable outcomes and continuous improvement Drive & Work Ethic • Hustle Mentality: Demonstrate relentless energy and commitment to achieving ambitious growth targets • Problem-Solving: Tackle challenges head-on with creative solutions and resourcefulness • Execution Excellence: Transform ideas into actionable plans and deliver high-quality results consistently Qualifications • Experience: 5-7 years of progressive social media marketing experience with proven track record of scaling social media presence • Leadership Experience: Minimum 2 years managing teams, budgets, and crossfunctional projects • Strategic Background: Demonstrated experience developing and executing comprehensive social media strategies for established brands • Analytics Expertise: Advanced proficiency in social media analytics, data interpretation, and performance optimization • Platform Mastery: Expert-level knowledge of all major social media platforms, algorithms, and best practices • Education: Bachelor's degree in Marketing, Communications, Business, or related field What we offer: 1. A positive, get-things-done workplace with an opportunity to influence a brand’s growth story in its early stages. 2. A dynamic, constantly evolving space (change is par for the course – important you are comfortable with this). 3. An inclusive environment that ensures we listen to a diverse range of voices when making decisions. 4. Gain hands on experience in a dynamic marketing environment 5. Mentorship and guidance from an experienced Marketing team About us: At PayU, we are a global fintech investor, and our vision is to build a world without financial borders where everyone can prosper. We give people in high-growth markets the financial services and products they need to thrive. Our expertise in 18+ high-growth markets enables us to extend the reach of financial services. This drives everything we do, from investing in technology entrepreneurs to offering credit to underserved individuals, to helping merchants buy, sell, and operate online. Being part of Prosus, one of the largest technology investors in the world, gives us the presence and expertise to make a real impact. Find out more at www.payu.in | www.lazypay.in | www.paysense.in