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P3- Performance Marketing Associate

Performance Marketing Associate 

We’re looking for a hands-on Performance Marketing Associate to drive acquisition and conversions for LazyPay and PayU Finance through Meta campaigns. You will manage campaigns, budgets and experiments, turning performance insights into measurable business outcomes. 

Key Responsibilities 

Performance Marketing & Campaign Management 

  • Plan, launch and optimise Meta campaigns across acquisition, conversion and retargeting. 

  • Own campaign setup, targeting, bidding, placements and budget pacing across multiple campaigns. 

  • Conduct competitor and audience research to inform campaign plans. 

  • Brief Creative and Content teams; refresh ads based on performance and creative fatigue. 

  • Ensure accurate campaign setup, tracking and brand/compliance approvals before launch. 

Testing, Analytics & Optimisation 

  • Run A/B tests across creatives, messaging, audiences and landing pages. 

  • Track spend, CTR, conversion rates, CPA and CAC, alongside activation and disbursal outcomes. 

  • Identify funnel drop-offs, optimise underperforming campaigns and scale successful ones. 

  • Validate tracking with Product and Analytics teams; report actionable insights and next steps. 

What We’re Looking For 

Experience & Qualifications 

  • 1–2 years in performance marketing, with hands-on ownership of live Meta campaigns. 

  • Experience managing sizeable performance marketing budgets and/or running campaigns in financial services, fintech or an NBFC. 

  • Proficiency in Meta Ads Manager, audience targeting, budget optimisation and A/B testing. 

  • Understanding of acquisition metrics, conversion funnels and attribution. 

  • Working knowledge of Meta Pixel, Conversions API and UTMs; familiarity with GA4, AppsFlyer or Adjust is a plus. 

  • Strong Excel or Google Sheets skills. MBA from a Tier 1 or Tier 2 business school preferred. 

Skills & Attributes 

  • Analytical, detail-oriented and proactive, with strong execution ownership. 

  • Able to turn campaign insights into clear recommendations and creative briefs. 

  • Strong communication and stakeholder coordination; comfortable managing multiple priorities. 

  • Familiarity with AI tools for research, analysis and ideation is a plus. 

What We Offer 

  • Hands-on ownership of Meta campaigns, budgets and experiments for leading fintech brands, working closely with cross-functional teams. 

  • Grow in a collaborative, inclusive environment with room to experiment and mentorship from experienced marketers. 

Apply now »