CRM- Intern
Role: CRM- Intern
KPI - New user acquisition, Retention, Cross-sell
Location: Bangalore/Mumbai
Joining: Immediate
Type: Internship
About the team:
PayU Finance is the credit and lending arm of the PayU brand (a wholly-owned subsidiary of the Prosus group, previously Naspers group) headquartered in Amsterdam, Netherlands. PayU Finance India has disbursed about 20 billion loans to date by volume and has disbursed more than $280 million in consumer credit. PayU Finance provides consumers with easy access to affordable short-term loans up to INR 5 lacs that can be availed in the form of personal loans, point of sale EMI, and express loans.
PayU Finance operates under two brands - LazyPay and PaySense, with a focus on Buy Now Pay Later and personal loan products.
Excited yet? Continue reading to find out more about the role:
About the Role:
Campaign Management & Execution
• Plan, schedule, and execute multi-channel CRM campaigns using platforms like CleverTap, MoEngage, and other marketing automation tools
• Create and manage campaign workflows, including email, SMS, push notifications, and in-app messaging
• Ensure campaigns are delivered on time and aligned with business objectives
Performance Tracking & Analytics
• Monitor and analyze campaign performance metrics including open rates, click-through rates, conversion rates, and ROI
Qualifications
Experience
• min 1 year of experience in CRM marketing, digital marketing, or marketing automation
• Experience with CRM platforms such as CleverTap, MoEngage, Salesforce, or similar tools
What we offer:
- A positive, get-things-done workplace with an opportunity to influence a brand’s growth story in its early stages.
- A dynamic, constantly evolving space (change is par for the course – important you are comfortable with this).
- An inclusive environment that ensures we listen to a diverse range of voices when making decisions.
- Gain hands on experience in a dynamic marketing environment
- Mentorship and guidance from an experienced Marketing team
About us: At PayU, we are a global fintech investor, and our vision is to build a world without financial borders where everyone can prosper. We give people in high-growth markets the financial services and products they need to thrive. Our expertise in 18+ high-growth markets enables us to extend the reach of financial services. This drives everything we do, from investing in technology entrepreneurs to offering credit to underserved individuals, to helping merchants buy, sell, and operate online. Being part of Prosus, one of the largest technology investors in the world, gives us the presence and expertise to make a real impact. Find out more at www.payu.in | www.lazypay.in | www.paysense.in